[shared from the original posting by Lynn Serafinn – 7 Graces of Marketing]
Two years ago this week, the 7 Graces Project was born. We didn’t realise it at the time, mind you, but it began sometime on Sunday June 24th, 2012, on the final day of the first-ever 7 Graces Global Conference in London and live stream. Something magical happened on that day – a community was born. Since then, the community has billowed and blossomed into a formidable international group of changemakers who all seek to ‘heal humanity and the planet by changing the way we sell’.
We went on to establish the nonprofit social enterprise called the 7 Graces Project CIC in February 2013. We created and ran two pilot courses: one called Foundations of Ethical Marketing, and another for our elite certification programme called Applications of Ethical Marketing. Now that we’ve completed the pilots and are reviewing the courses, we are aiming to launch these programmes to the public in autumn 2014.
One of the key components of the Applications of Ethical Marketing course is to create and deliver a collaborative project with a ‘pod’ of other members on the course. The purpose of this was to teach the Grace of Collaboration in the most practical way possible – by having participants do something in collaboration with others.
I’ve written lots of articles on the topic of Collaboration, but at the end of the day, the only way we learn about it is to experience it for ourselves. This is something my co-director Nancy Goodyear and I learned firsthand when we did the Co-Active Leadership Programme together in 2007/08. Working co-actively with others does NOT always go in a straight line (actually, it almost never does), but when you get to the other side, it’s the most amazing ‘rush’.
We wanted to facilitate this kind of unique experience for the people on the course, so we embedded the collaborative project into the course content. During a six-month window, their task was to create, develop and LAUNCH a collaborative project, utilising collaborative marketing strategies. Other than that, the details were completely up to them.
Our pilot group, comprising five brave souls – Callie Carling, Laura Martinez Galera, Lisa Christie, Paula Tarrant and Simon John Pimenta – are now getting ready to launch their collaborative project, which they call The New Story of Marketing, to the world. The New Story of Marketing is a short movie telling…well…the new story of marketing. Other than that, I can’t tell you much, because even I haven’t seen it yet (the official launch is on Friday June 20th at http://newstoryofmarketing.com).
Today, I thought it would be interesting to have a virtual interview with our fearless fivesome to find out about their project – what it is and why they chose to do it the way they did – and what they learned along the way as a result of working in collaboration with their pod and marketing partners. Each person in the group has answered one of five questions I recently put to them. I hope you find it interesting and informative, especially any of you who might be thinking of embarking on a collaborative project of your own.
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Want to know more about who The New Story of Marketing is? You can read about us and the work we are doing here: ABOUT + CONNECT – and you can also connect with us there too, by email or your preference of social media interaction.
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